Privacy Policy

Effective date: September 16, 2026. Last updated: September 16, 2026.

This Privacy Policy explains what Family Friendly Products, LLC, doing business as Superhero Hosting (“we”, “us”), collects when you use superherohosting.com and the Sidekick, CleanCheck, Inventory and Concierge apps (the “Service”), what we do with it, and the choices you have. We wrote it in plain English on purpose. If anything is unclear, email support@superherohosting.com.

1. Who this covers

There are three kinds of people whose information passes through the Service:

  • Account owners and team members (owners, managers, cleaners, handymen) who log in. You are our customers and users.
  • Guests of the properties our customers manage. Guests do not have accounts. Their information reaches us through the owner’s calendar feeds and, if the owner uses Concierge, through chat and phone conversations. For guest information we act on the owner’s behalf: the owner decides what is collected and why, and we process it to provide the Service.
  • Visitors to the public website.

2. What we collect

Account information. Name, email address, phone number (optional, used for texts from the apps if you enable them), language preference, login credentials (passwords are stored hashed, we cannot read them), and the role you hold on each property.

Billing information. Plan, order history and the last four digits and brand of your card. Full card numbers go directly to Stripe, our payment processor, and never touch our servers.

Property information. Property names, addresses, map coordinates, time zone, rooms and sections, checklists, inventory items and counts, routines and jobs, notes, and the calendar (ICS) feed links you connect.

Calendar and stay information. From your calendar feeds we read booking dates and whatever the feed includes, which is often a guest name or a booking reference. We keep past stays so cleaning history and job history make sense.

Photos. Reference photos owners upload and cleaning photos cleaners take during an inspection, with the time they were taken and which room they belong to. Photos may contain location data from your phone; we do not use it.

Concierge conversations. If an owner enables Concierge, guests can chat or call. Callers are told at the start of the call that it may be recorded. We keep the text of chats, and for calls a recording and transcript, together with the guest’s phone number or the chat identifier, so the owner can review what guests asked and so we can improve answers. The owner also gives Concierge a property guide (house rules, WiFi, check-in details and so on) that we store and use to answer guests.

Usage and technical information. Log data such as IP address, browser, pages visited, and actions taken in the apps (for example who granted whom access to a property, kept as an access log owners can see). We use cookies for login sessions and for remembering preferences like language. We do not use advertising cookies. You can decline non-essential cookies in the banner on the site.

Support messages. Emails you send us and our replies.

3. How we use it

  • To run the Service: sync calendars, schedule cleanings and jobs, store photos and counts, answer guests through Concierge, and show each person only the properties they have been given access to.
  • To bill you and send receipts and payment notices.
  • To send emails and texts you asked for, such as cleaning reminders and invitation links.
  • To reply to guests through Concierge. Concierge sends a text message to a guest only in reply to a message the guest sent, or when the owner has confirmed the guest agreed to receive texts. A guest can stop texts by replying STOP.
  • To answer support requests.
  • To keep the Service secure, prevent abuse, and investigate problems.
  • To understand how the apps are used in aggregate so we can improve them. We look at totals, not at individual customers’ content, for this.

We do not sell your information or guest information, and we do not use it for advertising.

4. AI processing

Two features send information to artificial intelligence providers to work:

  • CleanCheck photo review (off by default; the owner turns it on). Cleaning photos are sent to Anthropic to check for common cleaning problems and returned with a short report.
  • Concierge. Guest chat messages and the owner’s property guide are sent to Anthropic to generate answers. Phone calls are handled by Retell AI, which provides the voice, the transcription and the telephone connection.

These providers process the information to give us the result. Anthropic does not use it to train its models. Retell AI may use call data that has been de-identified and aggregated to improve its service, as described in Retell AI’s privacy policy. AI output can be wrong; the owner is responsible for reviewing what matters.

5. Who we share it with

We share information only with companies that help us run the Service, and only what they need:

  • Stripe for payments.
  • Brevo for sending email.
  • Hostinger, which hosts our servers, and Backblaze, which stores encrypted backups.
  • Anthropic and Retell AI for the AI features above.
  • OpenStreetMap (Nominatim) to turn a property address into map coordinates when you add a property.

Inside the Service, information is shared with the people the owner has given access to: a cleaner sees the properties, rooms and checklists assigned to them; a manager sees their team’s work; the owner sees everything on the account. Owners can choose whether team members see full property addresses.

We will also share information if the law requires it, to protect the safety of a person, or as part of a sale or merger of our business (in which case this policy continues to apply until you are told otherwise).

6. How long we keep it

  • Account and property information: for as long as the account is open, then 90 days, then deleted from our live systems.
  • Cleaning photos and inspection history: for as long as the account is open, so history is available.
  • Concierge conversations and call recordings: up to 12 months, unless the owner deletes them sooner.
  • Billing records: 7 years, as tax rules require.
  • Backups: overwritten on a rolling schedule, with the oldest copies kept up to 12 months.

7. Security

Connections to the Service are encrypted (HTTPS). Passwords are hashed. Backups are encrypted before they leave our server. Access to servers is limited to the people who run the Service. No system is perfectly secure; if we learn of a breach that affects your information we will tell you without undue delay and within the time the law requires.

8. Your choices and rights

  • See and change your account details on your account page at any time.
  • Export your data: email us and we will send you a copy of your account’s properties, checklists, counts, jobs and photos.
  • Delete your account: cancel your plans and email us; we delete your data on the schedule in section 6.
  • Emails: receipts and account notices are part of the Service and cannot be turned off while you have an account. Any marketing email from us will have an unsubscribe link.
  • Texts: only sent if you enter a phone number and turn them on; remove the number to stop them.

Depending on where you live (for example California, the European Union or the United Kingdom) you may have additional rights to access, correct, delete or restrict the use of your personal information, or to object to its processing. Email us and we will honor those rights. We will not treat you differently for exercising them.

Guests: if you are a guest and want to know what a property owner holds about you, contact the owner first, since they control that information. You can also email us and we will pass the request to the owner and help them respond.

9. Where your information is stored

Our servers and backups are located in the United States. If you use the Service from elsewhere, your information is transferred to and processed there.

10. Children

The Service is for adults running rental businesses. We do not knowingly collect information from anyone under 18. If you think a child has given us information, email us and we will delete it.

11. Changes to this policy

If we change this policy in a way that matters, we will email account owners before the change takes effect and update the date at the top.

12. Contact

Family Friendly Products, LLC (Superhero Hosting)
5220 US Hwy 1, Ste 104-310
Vero Beach, FL 32967
support@superherohosting.com